We Transform Data
Into Dealership Success
In 2016, a team of automotive professionals and data experts came together with a singular vision: to create a software solution that transforms the way dealerships manage and analyze their data. This vision gave birth to Benchmark, a product dedicated to delivering the best data experience in the automotive industry.
solution that transforms the way dealerships manage and analyze their data. This vision gave birth to Benchmark, a product dedicated
to delivering the best data experience in the automotive industry.
Benchmark Was Born Out Of Everyday Need
Welcome to Benchmark, the all-in-one centralized dashboard reporting solution for your dealership. We are a product of Dealer Fox Consultancy, a team of experienced professionals with a passion for data-driven solutions and expertise in the automotive industry.
Our inspiration for creating Benchmark came from years of experience and expertise in both automotive and data, where we realized the need for a software solution that streamlines data decision-making. We listened to our dealer partners and developed a dashboard that is both intuitive and practical, providing an independent view of the dealer’s entire sales chain process and performance.
History
2010
Benchmark started as a dealership consultancy.
2017
Benchmark software was realized.
2020
Benchmark software was launched!
2024
Benchmark services X dealerships around the world!
Our Team Members
Dan Trinidad
Founder, CEO
As the founder and CEO of Benchmark, Dan Trinidad brings a wealth of knowledge and experience to the table. With a lifelong background in the automotive industry, Dan has worked in a variety of roles ranging from porter to salesperson to F&I director before making the transition to the digital space.
Hank Trinidad
President
Hank Trinidad, President of Benchmark, is an accomplished executive with over two decades of experience leading teams consisting of middle and upper-level management and top producers from across the country.
Andrew Lennox
Chief Technical Officer
Andrew Lennox is the Chief Technical Officer at Benchmark, with a Bachelor’s degree in Computer Science from the University of Illinois at Urbana Champaign.
Kevin Opalka
Chief Operating Officer
As the COO of Benchmark, Kevin brings years of executive leadership and a passion for developing enhanced business positioning strategies to drive continued growth and innovation within our company.
Angela Lopez
Chief Strategy Officer
As the CSO of Benchmark, Angela is a driving force behind the development and implementation of efficient processes and systems in the automotive industry.
Angela Lopez
Chief Strategy Officer
As the CSO of Benchmark, Angela is a driving force behind the development and implementation of efficient processes and systems in the automotive industry.
Ready To Centralize Your Dealership's Data?
Forget the chaos of scattered data. Benchmark centralizes your dealership’s lifeblood—sales, inventory, finance, and marketing—into one intuitive dashboard.