Best-In-Class Data Experience for Dealerships, Guaranteed
Make decisions with the right data. Experience the control and confidence that comes from a dashboard designed for dealerships determined to thrive.
Why Benchmark Edge Group?
- Benchmark Benefits
Advanced Dealer Metrics (ADM)
ADM is the original powerhouse behind Benchmark Data Suite, providing dealerships with a comprehensive dashboard that covers every critical department: Marketing, Inventory Management, Lead Handling, Sales, and Finance.
- Sales
Full Sales Funnel Transparency
With Benchmark, every part of your sales funnel is crystal clear. From lead generation to sealing the deal, track and refine crucial metrics at each stage. Optimize effortlessly and watch your conversion rates soar.
- Data
Decisions with Confidence
Cut through the noise with Benchmark. We bring together data from your digital marketing efforts, inventory movements, and lead interactions, providing you with a solid foundation for smart, strategic choices that drive your dealership’s growth.
- Alerts
Proactive Alerts to Keep You Ahead
Stay ahead of the curve with Benchmark’s alert system. Receive real-time notifications about key changes and potential issues within your dealership. Act fast, solve problems before they escalate, and maintain your operational advantage.
Adding Benchmark to Horne Auto Group has been a game changer. The dashboard has streamlined our decision making by pulling everything together into one spot, so we can easily identify areas for improvement and opportunities.
Featured Super User

April Simmons
Corporate Internet and Marketing Direction
Horne Auto Group
Benchmark Integrates With Your Existing Systems
Effortlessly integrate with your DMS, IMS, and CRM systems to bring all your data into one centralized dashboard.










Data in Digestable Bites
Dive into all of our episode of “Shifting Gears!” as Dan Trinidad simplifies the complexity of dealership management in digestable bites.
- Episode 1 – Last Click Attribution
- Episode 2 – Multi-Channel Attribution and Influence
- Episode 3 – Hard Conversions vs Soft Conversions “Coming Soon”
Benchmark Is For Every Use
Benchmark Is For Every Use
They Chose Benchmark. Here’s What They Say:
They Chose Benchmark. Here’s What They Say:
Before partnering with Benchmark, our dealership struggled to meet sales targets, but their expertise in leveraging analytics and data transformed our business. Their innovative approach to market analysis and customer insights led to a remarkable 50% increase in vehicle sales. Dan and Hank provided exceptional support, enabling us to effectively understand and anticipate market trends. We're deeply impressed by their results-driven strategy and highly recommend Benchmark to any dealership looking to boost sales significantly.
★★★★★
Benchmark has been an essential factor in the recent success of our dealership. Its user-friendly display of all our performance data in one place has become an invaluable tool we use on a day to day basis to ensure that we are running as efficiently as possible.
Before partnering with Benchmark, our dealership struggled to meet sales targets, but their expertise in leveraging analytics and data transformed our business. Their innovative approach to market analysis and customer insights led to a remarkable 50% increase in vehicle sales. Dan and Hank provided exceptional support, enabling us to effectively understand and anticipate market trends. We're deeply impressed by their results-driven strategy and highly recommend Benchmark to any dealership looking to boost sales significantly.
★★★★★
★★★★★
★★★★★
Benchmark In The Press
New Benchmark Data Suite Debuts
Benchmark Automotive Data, an automotive suite for actionable decision-making across the dealership, launched Benchmark Data Suite, its platform designed to track and manage important data in one location for better decision-making and profitability.
New Benchmark Data Suite Using KPIs for Dealer Decision Making
The software suite includes a user-friendly dashboard that offers analysis and reporting across key dealership areas including digital marketing, inventory retailing, lead handling, sales performance and finance performance.
Benchmark Automotive Data launched the Benchmark Data Suite
Benchmark Automotive Data, the leading automotive suite for actionable decision making across the dealership, announced today the launch of Benchmark Data Suite, their platform designed to easily track and manage important data in one location for better decision making and profitability.