Best-In-Class Data Experience for Dealerships, Guaranteed

Make decisions with the right data. Experience the control and confidence that comes from a dashboard designed for dealerships determined to thrive.

Why Benchmark Edge Group?

+5%

Advanced Dealer Metrics (ADM)

ADM is the original powerhouse behind Benchmark Data Suite, providing dealerships with a comprehensive dashboard that covers every critical department: Marketing, Inventory Management, Lead Handling, Sales, and Finance.

Full Sales Funnel Transparency

With Benchmark, every part of your sales funnel is crystal clear. From lead generation to sealing the deal, track and refine crucial metrics at each stage. Optimize effortlessly and watch your conversion rates soar.

Decisions with Confidence

Cut through the noise with Benchmark. We bring together data from your digital marketing efforts, inventory movements, and lead interactions, providing you with a solid foundation for smart, strategic choices that drive your dealership’s growth.

Proactive Alerts to Keep You Ahead

Stay ahead of the curve with Benchmark’s alert system. Receive real-time notifications about key changes and potential issues within your dealership. Act fast, solve problems before they escalate, and maintain your operational advantage.

    Adding Benchmark to Horne Auto Group has been a game changer. The dashboard has streamlined our decision making by pulling everything together into one spot, so we can easily identify areas for improvement and opportunities.  

Featured Super User

April Simmons

Corporate Internet and Marketing Direction
Horne Auto Group

Benchmark Integrates With Your Existing Systems

Effortlessly integrate with your DMS, IMS, and CRM systems to bring all your data into one centralized dashboard.

Data in Digestable Bites

Dive into all of our episode of “Shifting Gears!” as Dan Trinidad simplifies the complexity of dealership management in digestable bites.

  • Episode 1 – Last Click Attribution
  • Episode 2 – Multi-Channel Attribution and Influence
  • Episode 3 – Hard Conversions vs Soft Conversions “Coming Soon”

Benchmark Is For Every Use

Marketing
Our digital marketing dashboard helps optimize marketing, engage customers, and boost sales with key insights. Efficiently allocate budgets, identify top channels, and improve ROI for better spending, engagement, and lead conversion.
Inventory Retailing
Our inventory retailing dashboard equips your dealership with tools to manage inventory, reduce aged stock, and maximize profitability. With real-time data and detailed analytics, you can optimize turnover, set competitive prices, and ensure your lot is stocked with in-demand vehicles. This enhances inventory management and sales performance.
Lead Handling
Our platform offers detailed insights into lead generation, appointment tracking, and sales conversions, enhancing customer interaction management. Real-time analytics identify strengths and areas for improvement, ensuring optimal team performance. Enhanced lead management and appointment tracking maximize conversion rates and customer satisfaction.
Sales
Our platform provides detailed insights into visits, sales, closing percentages, and follow-up activities, allowing you to track and improve performance. Real-time analytics and performance breakdowns help ensure your sales team is always at its best. Actionable insights identify strengths and areas for improvement, driving sales growth and refining techniques for higher conversions.
F&I
Benchmark offers detailed analytics on finance deals and team performance, aiding in optimizing effectiveness and income. It provides data on manager performance and lender distribution for informed decision-making, maximizing deal efficiency and revenue. Enhanced tracking and metrics improve manager performance and foster better lender relationships for optimal customer financing.
Group View
Our Group Reporting dashboard provides essential insights to enhance dealership group performance. It offers analytics on leads, sales, ROI, and more across various channels, enabling efficient resource allocation and informed decision-making. Monitor key metrics and maximize profitability with detailed performance comparisons.

Benchmark Is For Every Use

They Chose Benchmark. Here’s What They Say:

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They Chose Benchmark. Here’s What They Say:

Benchmark In The Press

New Benchmark Data Suite Debuts

Benchmark Automotive Data, an automotive suite for actionable decision-making across the dealership, launched Benchmark Data Suite, its platform designed to track and manage important data in one location for better decision-making and profitability. 

New Benchmark Data Suite Using KPIs for Dealer Decision Making

The software suite includes a user-friendly dashboard that offers analysis and reporting across key dealership areas including digital marketing, inventory retailing, lead handling, sales performance and finance performance. 

Benchmark Automotive Data launched the Benchmark Data Suite

Benchmark Automotive Data, the leading automotive suite for actionable decision making across the dealership, announced today the launch of Benchmark Data Suite, their platform designed to easily track and manage important data in one location for better decision making and profitability.

Frequently asked questions