Effective Date: September 9th, 2024
Introduction Benchmark Data Inc. (“we,” “us,” “our”) is committed to protecting the privacy of our users. This Privacy Policy outlines how we collect, use, share, and protect your information when you use our data analytics software and related services.
1. Information We Collect
1.1 Personal Information:
Account Information: When you register, we collect your name, email address, phone number, and company information.
Billing Information: Payment details are collected securely through our third-party payment processors.
1.2 Usage Data:
Analytics Data: We collect data on how you interact with our software, including log files, IP addresses, browser types, device information, and usage patterns.
Cookies and Tracking Technologies: Cookies, web beacons, and similar technologies track your use of our services, personalize content, and measure the effectiveness of our services.
2. How We Use Your Information
2.1 Service Provision:
Data Analytics: We process and analyze your data to provide insights and generate reports.
Account Management: We use your information to manage your account, provide customer support, and communicate with you about your use of our services.
2.2 Improvement and Development:
Software Enhancement: Usage data helps us improve our software, develop new features, and fix bugs.
Marketing: With your consent, we may use your information to send you newsletters, promotional materials, and updates about our services.
3. Information Sharing and Disclosure
3.1 Third-Party Service Providers:
Data Processing Partners: We share information with trusted partners who help us provide our services, such as cloud hosting providers, analytics platforms, and payment processors. These partners are bound by strict confidentiality agreements.
Integrations: If you choose to integrate third-party applications with our software, we may share relevant data to facilitate the integration.
3.2 Legal Obligations:
Compliance: We may disclose your information if required by law, court order, or governmental regulation.
Protection: We may also disclose information to protect the rights, property, or safety of Benchmark Data Inc., our users, or others.
4. Data Security
4.1 Security Measures:
Encryption: We use encryption to protect your data during transmission and at rest.
Access Controls: Access to your information is restricted to authorized personnel only.
4.2 Data Retention:
Retention Period: We retain your information as long as your account is active or as needed to provide you with our services. We may retain and use your information to comply with legal obligations, resolve disputes, and enforce agreements.
4.3 Data Sharing and Retention Policies
Benchmark Data Inc. does not share client data with external parties except as required to provide services or comply with legal obligations. Upon termination of service, client data is deleted within 30 days unless otherwise requested by the client. Extended data retention options are available upon request.
5. Data Subject Rights
5.1 Access and Correction:
Your Rights: You have the right to access, correct, or delete your personal information. You can manage these rights through your account settings or by contacting us directly.
5.2 Data Portability:
Exporting Data: You may request a copy of your data in a structured, machine-readable format.
5.3 Consent Withdrawal:
Opt-Out: You can opt out of marketing communications at any time. You can also withdraw consent for data processing where it was previously provided.
6. International Data Transfers
6.1 Cross-Border Data Transfers:
Global Services: Your information may be transferred to and processed in countries outside of your own, where data protection laws may differ. We ensure that adequate protections are in place to safeguard your information.
7. Changes to This Privacy Policy
7.1 Policy Updates:
Notification: We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the effective date.
8. Contact Information
8.1 Questions and Concerns:
Contact Us: If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at support@benchmarktm.com.
