Meet Our Team - Benchmark Automotive Data

Dan Trinidad

Founder, CEO

As the founder and CEO of Benchmark, Dan Trinidad brings a wealth of knowledge and experience to the table. With a lifelong background in the automotive industry, Dan has worked in a variety of roles ranging from porter to salesperson to F&I director before making the transition to the digital space.

With a keen business sense and an entrepreneurial spirit, Dan has spent over two decades developing software solutions for a variety of industries, including music, social media, and now the automotive industry. As a member of one of the country’s top tech incubators, Dan has gained valuable experience in modern strategies and has developed dynamic quantitative expertise throughout his career.

At Benchmark, Dan’s vision and leadership provide the clear direction necessary to empower dealer principles and management to take control of their data and data analytics. With a commitment to innovation and a focus on creating a user-friendly, all-in-one dashboard reporting solution, Dan is dedicated to ensuring that Benchmark remains at the forefront of the industry.

Hank Trinidad

President

Hank Trinidad, President of Benchmark, is an accomplished executive with over two decades of experience leading teams consisting of middle and upper-level management and top producers from across the country. Hank partnered with his brother Dan Trinidad in the early 2000s to develop software solutions for the music, social, and automotive industries. In 2019, Hank made Dealer Fox his full-time priority, where he has leveraged his leadership acumen and expertise to take Benchmark to the next level.

As President of Benchmark, Hank’s primary focus is centered around client acquisition and implementing a lifetime of leadership skills to create a management model reflective of the DealerFox vision, purpose, and values. Hank employs his unique understanding of people and processes in collaborating on the strategic vision of our firm. He prides himself on forming a cohesive team of individual thinkers who can consistently rise to meet new challenges, cementing relationships with hundreds, if not thousands, of people who consider him a true leader.

Hank’s role at Benchmark is to continue leading the company to achieve its goals, leveraging his experience to make informed decisions and drive growth. His extensive background in executive leadership and business positioning strategies make him an invaluable asset to our team.

Neri Lugo

Executive Vice President

Neri comes from the Financial Technology sector where he’s spent the last 25 years working with professional traders, software providers and financial servicesfirms. He brings process, technology and support together at DealerFox by leveraging his experiences and successes from his work as a consultant and business development manager.

He has spent the last decade creating and applying business development strategies for a national SaaS company where he sharpened his qualitative
expertise. Neri applies his unique understanding of the SaaS, financial technology
and data analytics industries in collaborating with us on new product offerings, client support and educational platforms.

Kevin Opalka

Chief Operating Officer

As the COO of Benchmark, Kevin brings years of executive leadership and a passion for developing enhanced business positioning strategies to drive continued growth and innovation within our company. His expertise in developing and executing effective business plans, cultivating client relationships, and leading high-performing teams has been instrumental in driving the success of our organization.

Throughout his career, Kevin has demonstrated a commitment to our core values of excellence, integrity, and customer satisfaction. His focus on delivering value to our clients through innovative solutions and exceptional service has earned him a reputation as a trusted partner and advisor.

In addition to his leadership roles, Kevin has also served as a mentor and coach to colleagues at all levels of our organization. His dedication to fostering a culture of engagement and collaboration has helped to create a supportive and inclusive work environment where everyone can thrive.

With his deep understanding of the automotive industry and passion for driving results, Kevin is a valuable asset to our team and plays a critical role in our continued success.

Angela Lopez

Chief Strategy Officer

As the CSO of Benchmark, Angela is a driving force behind the development and implementation of efficient processes and systems in the automotive industry. She began her career in 2012, working in service and customer retention, and quickly moved into the BDC department in 2014. In just a few years, Angela became the Internet Director for a large Chicagoland auto group managing seven brands and four rooftops. She worked directly with OEMs and created systems for service and sales that boosted traffic and sales to all stores.

In 2017, Angela joined the Dealer Fox team full-time and played a critical role in the development of Funnel Vision, an algorithm within the Benchmark™ software that identifies key performance metrics within the processes and personnel portions of the sales funnel. She has also participated in accelerator programs such as the 1871/IHCC LATINX Program and the Goldman Sachs 10k Small Business Program, which focused on scaling Dealer Fox’s business model.

Angela’s unique understanding of processes and personnel within Dealer Fox and the dealer partners we serve plays a pivotal role in driving the growth and success of Benchmark. As CSO, Angela continues to work tirelessly to improve our business acumen and deliver exceptional results for our clients.

Andrew Lennox

Chief Technical Officer

Andrew Lennox is the Chief Technical Officer at Benchmark, with a Bachelor’s degree in Computer Science from the University of Illinois at Urbana Champaign. Andrew’s family ties to the automotive industry, coupled with his degree concentration in Artificial intelligence, give him a unique perspective on the automotive industry that is hard to find in other industry developers.

Andrew’s experience building internal tools for Dealer Fox has been an integral part of the company since 2018. He is responsible for managing the software development team and delivering the technical side of Benchmark™. Andrew collaborates with other members of the leadership team to set the strategic direction of the company and ensure that Dealer Fox is always on the cutting edge of the automotive software industry.

With a strong vision for software, Andrew sees the future of the industry moving towards strong AI integration to help dealers better leverage their data and make better decisions. Andrew is dedicated to creating software solutions that help dealerships succeed, and he takes pride in working with the Dealer Fox team and its clients to deliver products that they love.

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