Best-In-Class Data Experience for Dealerships, Guaranteed

Make decisions with the right data. Experience the control and confidence that comes from a dashboard designed for dealerships determined to thrive.

This Month's Top Performers

Centralize Your Dealership's
Data with Benchmark

Forget the chaos of scattered data. Benchmark centralizes your dealership’s lifeblood—sales, inventory, finance, and marketing—into one intuitive dashboard. Make empowered business decisions with all your key metrics in one view, updated in real time.

Full Sales Funnel Transparency

With Benchmark, every part of your sales funnel is crystal clear. From lead generation to sealing the deal, track and refine crucial metrics at each stage. Optimize effortlessly and watch your conversion rates soar.

Decisions with Confidence

Cut through the noise with Benchmark. We bring together data from your digital marketing efforts, inventory movements, and lead interactions, providing you with a solid foundation for smart, strategic choices that drive your dealership’s growth.

Proactive Alerts to Keep You Ahead

Stay ahead of the curve with Benchmark’s alert system. Receive real-time notifications about key changes and potential issues within your dealership. Act fast, solve problems before they escalate, and maintain your operational advantage.

    Adding Benchmark to Horne Auto Group has been a game changer. The dashboard has streamlined our decision making by pulling everything together into one spot, so we can easily identify areas for improvement and opportunities.  

Featured Super User

April Simmons

Corporate Internet and Marketing Direction
Horne Auto Group

Benchmark Integrates With Your Existing Systems
Effortlessly integrate with your DMS, IMS, and CRM systems to bring all your data into one centralized dashboard.

Data in Digestable Bites

Dive into all of our episode of “Shifting Gears!” as Dan Trinidad simplifies the complexity of dealership management in digestable bites.

  • Episode 1 – Last Click Attribution
  • Episode 2 – Multi-Channel Attribution and Influence
  • Episode 3 – Hard Conversions vs Soft Conversions “Coming Soon”

Benchmark Is For Every Use

They Chose Benchmark. Here’s What They Say:

Join Us at the NIADA Convention & Expo 2024!

We are excited to announce that Benchmark Automotive will be attending the NIADA Convention & Expo 2024 at Wynn Las Vegas! 

Visit our booth to learn more about how our innovative solutions can drive your dealership’s success. We can’t wait to connect with you and discuss how we can help elevate your business to the next level!

Benchmark In The Press

New Benchmark Data Suite Debuts

Benchmark Automotive Data, an automotive suite for actionable decision-making across the dealership, launched Benchmark Data Suite, its platform designed to track and manage important data in one location for better decision-making and profitability. 

New Benchmark Data Suite Using KPIs for Dealer Decision Making

The software suite includes a user-friendly dashboard that offers analysis and reporting across key dealership areas including digital marketing, inventory retailing, lead handling, sales performance and finance performance. 

Benchmark Automotive Data launched the Benchmark Data Suite

Benchmark Automotive Data, the leading automotive suite for actionable decision making across the dealership, announced today the launch of Benchmark Data Suite, their platform designed to easily track and manage important data in one location for better decision making and profitability.

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